What does it measure?



The EAI measures the strength of bond (emotional attachment) achieved between a new recruit and the organisation at their 90th day. This is a critical measure in the employment life cycle as it sets the resting point for future engagement levels. When high levels of attachment are achieved, the risk of attrition is low and furthermore, the employee is more likely to perform to a high standard through discretionary effort. Conversely, when attachment levels are low, this correlates with a higher risk of attrition and the employee is not likely to go above and beyond what is expected.